Zingler notes that release dates and rollout cycles are crucial to lineup formation, and Cherif flexes the advantage of bonding with superstars on a personal level: Working with Kendrick and Future has become a Rolling Loud tradition, and with each boasting a new album making the rounds, it's a no-brainer for them to spearhead the Miami roster. From the founders' perspective, though, it's still just business. This year's triad of headliners, Ye, Future, and Kendrick Lamar, might be enough to split the ground wide open. Photo by Leanne Leuterio/ Rolling Loud has always been synonymous with the iconoclasts of the SoundCloud era, but hosting genre-defining greats has consistently been an element of its success story. On the weekend of July 22, Rolling Loud will unveil an experience that runs much deeper than the turbulent mosh pits and gaudy photo ops fans have come to expect. Then again, that has pretty much been the case for Rolling Loud all along.įollowing Portugal, a scant two weeks will remain until a triumphant return to Hard Rock Stadium in Miami Gardens. From one three-day blowout to the next, the ball keeps rolling. Only two days have passed since Rolling Loud's first-ever collab with Woo Hah! Festival (July 1-3), one of the Netherlands' largest live hip-hop gatherings, but Cherif and Zingler are already fixated on what comes next. "Man, this shit is on the beach, bro!" Cherif says over Zoom, grinning widely. Business is business, but there's plenty of reason to be excited.
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Seven years after the festival's inaugural run in Wynwood was flooded by rainfall, founders Tariq Cherif and Matt Zingler are on the southern coast of Portugal wrapping up preparation for their second of back-to-back Rolling Loud fests in Europe. Seven years in, Rolling Loud has gone from music-industry obscurity to benchmark for up-and-coming rappers and hit makers alike.